Interview with Da Vibe Fashion segment

I did this interview back in our Independence Celebrations month - February 2013 - take a look - my part starts at 17.21 for about 9 mins

Dusty Final Reports - a Feature of Arts & Crafts Development

This article was third in the series I think, but I didn't link to it here, so I'm posting it now and hope you'll enjoy and leave your thoughts too!

Raku glazed traditional pottery - FAO/ Ministry of Agriculture Craft Packaging for Agro-Industries Training

Some people may wonder why, when we finally have a Ministry Department that is specifically dedicated to developing the ‘Creative Industries’ I’m ‘complaining’ about what hasn’t been done…well, yes, it is –hopefully- great that we have this department, but I know many people in my part of the Creative Industries are not holding their collective breath. I’ve had people tell me things like “I went to one of those consultation meetings and it felt like all they were interested in was getting a Rihanna so they could rake in the taxes” Now, granted, I wasn’t at that meeting, I didn’t make it to any of them, and though I did get to speak to the consultant anyway, I’m still concerned; I know many of us worry that our less glamorous arena will be left still to struggle for itself.

You see, it comes back to last week’s issue with the concept of what Creative Products are – or as we call more commonly call them ‘Arts & Crafts’. We think of these as low-income activities that mostly are done by persons who couldn’t succeed in academics, persons who want to just do a little thing and are generally not very professional, can’t run a business, etc.

It was put to me by one of my peers that “…’they’ really don't understand that the (local) music is primarily a local product; It doesn't export readily. Art & crafts export very easily and are able to reach other markets immediately, as we are ready.” In thinking about it, I thought there certainly is some local music that is ready to export, and these days with digital files, they can export super-easy… but that’s it for true, ‘they’ just don’t see the huge potential and much wider availability of ready and almost export ready product in the Arts & Crafts…we’re ready, and those that are not yet, there are relatively easy paths to making them ready … quickly. We even (maybe just with a little updating) have the plans…

Decorative Honey Pots waiting to be fired - Irene Alphonse

 A little history: In 1992 when I was the Craft Development Office in the Ministry of Community Development, I inherited several boxes of reports on an OECS project funded by FEDEAU – years of study upon study of potentially lucrative businesses in arts and crafts…all those reports did was gather dust. In 1997, I was asked to draft a plan for developing the ‘crafts industry’ to submit for STABEX (EU) funding: I did this with NRDF, FRC, SEDU involved, but it was, rightly, I believe, set aside for reconsideration under the bigger umbrella of the Heritage Tourism Project. In 1999, this project brought in a consultant, Annu Ratta, who spent six months doing the research, data collection, projections, etc and wrote up a full proposal. It had mostly the same elements as our original one – why? Because they were sound elements, the plan was based on knowledge of what was needed. It is still largely relevant…but the only ‘actions’ that have happened since are more meetings, consultations and a smattering of small, disjointed projects that barely scrape the surface and leave recipients momentarily excited and then dumbfounded when they realize all the infrastructure and institutional support they need to grow and succeed, just isn’t there and despite being recommended in the copious ‘Final Reports’ is never implemented. We need cohesive development.

Students dying Pandanus at FAO/Min of Agri training

So, to end, let me share an inkling of the size of this industry in St. Lucia …no comprehensive survey has been done so we have to gather and interpret incidental information:  A recent survey put practicing artisans in Choiseul, at just under 200; when I had shops I easily had 100 suppliers, of whom only a few were from Choiseul; In the last year or so, I’ve trained about 50 persons I did not previously know were artisans, there are another 20 or so in the Dennery Mabouya valley area, many in Babonneau and surrounds; each village has a handful or more, not to mention the numbers of people who make and sell crochet, dolls, fashion designers, photographers selling prints, painters, sculptors, jewelry makers, shoemakers…even from the above, you can readily assume there are over 500 individuals currently making part or all of their living from ‘Arts & Crafts’. I feel strongly that if you really made an effort to count, you’d find many more that do, did or wish to. This sector, treated right, could employ two, three or more times this amount and as I’ll talk about next week, provide value to St. Lucia far beyond the dollar earned. This sector needs a concerted focus for development.

And don’t forget, please, leave your comments, ask questions, get involved! Your input really counts!

What We Will Lose

When I was in College studying for my Degree in Crafts, I chose to do an option that allowed me to write a ‘thesis’ – I came back to St. Lucia and with a little sponsorship from NRDF and the help of the Ministry of Community Development, I took a look at the history of St. Lucia’s crafts, what was happening then and what prospects seemed to be for the future. It fascinated me and I’ve never lost that fascination – we are a mix of so many influences – a very few seeping through from the Carib days, some from African roots and a lot from more modern demands of commerce.

Livity Art Studio - lost in Hurricane Tomas, this was a haven for local arts and crafts

What I noticed was the distinct lack of a ‘visual language’ in most of what was made – no symbols that tied back to the melange of cultures that shaped us; we’ll very few – tudor rosettes on some woodwork, wooden fretwork fascia boards that harked back to wrought iron you might find in France maybe, a few Carib style huts or walls in Choiseul, but not much, no African symbols – drums, yes, but not adorned with motifs that tied them to their motherland. Somehow our mix of colonialism had done an efficient job of wiping the heart of cultural expression out of our crafts.

Vincent Eudovic - father of all wood-sculpture in St. Lucia - in the 70s, had begun to infuse our fledgling contemporary crafts with a new symbolism – taking inspiration from history and melting into it, images of life in St. Lucia, Rastafarianism, abstracted conceptual forms. ‘The Camp’ carved fabulously in relief and in the round, complex stories coaxed out of remnants of ancient trees and slabs of local timber … their heartwood stories found homes in the houses of many an appreciative connoisseur but try looking for one today in any public place, you’ll be looking a long time. Perhaps Anse Chastanet Hotel and Ladera are the best examples of where this type of work can be seen but I don’t believe they represent the depth that The Camp achieved at their height. Eudovic’s Art Studio remains a tribute to the Master and Jallim continues the tradition in his own way as an artist, celebrated in far flung corners of the world but yet to see, like his father, real tribute to their mastery on home soil.

So, where are we today? How far have we come forward? Forward? Chinese-made busts of our Nobel Laureates in Derek Walcott Square…well, I guess at least we changed the name from the erroneous colonial Columbus Square. And we do have one Ricky George sculpture in town and one at George FL Charles Airport. First Island to have a Cultural Policy - tailor-made for sitting on a shelf with those Final Reports. But still, no museum, no National Gallery, no ‘Percent for the Arts’…and that’s not all folks! We are about to lose a lot of the little that we have if we don’t do something serious and do it soon.

Khus-Khus grass basket, Choiseul Crafts, St. Lucia

When I first worked in the crafts back in 1992, Choiseul had well over 300 active Traditional Crafters – and for those that don’t know, that means persons working in basketry – palama, kus-kus, ti-kanot, awali, ponm dilyenn in three forms: interwoven, tubecoiled and ‘wicker work’. Traditional furniture makers, crafters making fishpots and chair seats with hex-woven strips of bamboo. We had a slew of carvers too – George Gerald, Marinus Francois, Lawrence ‘Uptight’ Deligny amongst others, still carried on The Camp’s tradition and daily trained youngsters at the Choiseul Art and Craft Centre.

Shaping a Canawi - Traditional St. Lucian Pottery

Then there were the potters: St. Lucia still has the largest existing group of Traditional Potters in the English speaking Caribbean – there are about 30 left. They pickaxe the clay from their own land, pound it with African style 3 ft pestles on flat rocks near their work spaces, pick rocks from the mounds of wet clay and shape coalpots, canawi, carafe, leshwit, plant pots, kettles and more using a technique that is straight from Ghana – soft, wet, large ‘coils’ of clay swiftly transform into full bellied vessels on the potter’s knee. It is an outstanding skill. I know, I learnt from a Ghanian potter in college and doing this is not easy. Then this earth, shaped so skilfully is carefully built up one on top the next, high as your nose, with coconut branches, dried tree-limbs and all sorts of wood to form a pyramid for a bonfire. Built and lit in the early hours of a day when the skies are clear and the breeze light and masterfully tended with a 20ft stick as it burns blazing until there is just ash and the yard-mud has turned to St. Lucian traditional pottery.

We pay this amazing tradition scant attention - at most buying a coalpot during October month where we apparently celebrate our Kweyol heritage. We seem oblivious to its value to our culture, to the Quarter of Choiseul where the average income leaves them sitting in 2nd last place on the island's poverty scale.

Bonfiring the pots

Soon though, if we do nothing, we won’t have a clay coalpot for Jounen Kweyol – this is the last generation of Traditional Potters in St. Lucia: it is a tradition passed on from mother to daughter and not one of the children of any of these potters has any intention to carry on in this beautiful but dead-end career. Without action – serious, thorough, practical, proud action - we will lose this tradition.

There are a few who realise what we have, realise the worth and have begun to  try to do something to save our tradition – MacArthur Phillip of Choiseul, Prof. Patricia Faye of Florida Gulf Coast University, myself to name a few, but it is hard to do this in what seems an ocean of disregard.

Steaming the vines for 'Wicker- work" deep in the rainforest

Steaming a Gonmye tree to make a dug out canoe, Praslin, St. Lucia

There are other similar stories, the potters are just my passion – we hardly ever make Gonmye Canoes for instance – I was shocked and happy to see a couple being made at Praslin a few months ago this year, but that’s a rare sight.  The ‘wicker’ workers number 2 elderly gents in Choiseul and one getting-older gent in Dennery. Traditional furniture, hand turned on hand-built, foot powered lathes…there remain two men making these. When last did you see a bamboo fish pot? The Choiseul Art and Craft Centre, last time I visited, was full of souvenirs ‘customized’ for St. Lucia and made in Colombia and hardly a genuine local craft was to be seen. This is government money buying these things. The training rooms are empty  – no woodcarving, no Taiwanese bamboo craft, no pottery – US$70,000+ worth of pottery equipment left to rot in the rains. I feel like swearing to end this article! What on earth are we thinking?

The Creative Industries – Creative Products…an Un-Milked Cash Cow

Printed in the St. Lucia Voice Newspaper, Saturday 1st December: First in a series that I'll be writing in a push to gat development of this sector.

Let me start by saying, I am daily confounded by the lack of attention paid to this sector’s potential for our Nation, even in the recently launched ‘Creative Industries’ Department…where were the creative products?  Our collective heads seem buried deep in our lovely sandy beaches!

I am passionate about this sector:  I live it – as an artisan and as a consultant in this sector. I suffer, along with many others, unnecessarily low income because of the ridiculous challenges that face us here in St. Lucia, NOT because I am happy being a ‘starving artist’- I and pretty much everyone else I know are not happy under-earning.  I persevere because I know very well what the potential is AND I know what’s needed to develop it; I give countless hours of time (as do many others) to voluntarily advising government departments and visiting highly-paid Consultants and to co-ordinating activities…but we seem to have gotten pretty much nowhere over the years; same old, same old place!

Island Effect Beached Treasures Collection - handmade St. Lucian Clay bowl by FinolaPrescott

So in the hope of getting public, private and government support to the level of excitement that it should be at, I am committing some of my time to writing a few articles on this to share a bit about the diversity and importance of this hugely under-recognized under-developed sector– I hope you’ll come back and read more in the coming weeks also.

What is this Sector all about?

The terms ‘handicraft’ and ‘souvenirs’ are the most commonly used words when you hear people talking about our ‘creative products’ here in St. Lucia, but they both give an entirely misleading concept of what ‘creative products’ really are!

Think ‘Fashion’, think ’Décor’, think ‘Designer Lifestyles’, think ‘Gourmet’ think ‘Multi-Million Dollar Industry’ …ok, now you’re more on the right track!

Alcina Nolley's silver Pitons Pendant - www.alcinanolley.com

Ok, I’m suspecting the last one – ‘Multi-Million Dollar Industry’ got your attention the most, and, due respect, that’s the most important one for all the decision makers when it comes to deciding where to put money for development, concessions, education, etc - so let’s take a look at that:

We have a tiny population here in St. Lucia with perhaps 75-100,000 spending individuals…BUT… we have about 250,000 – 350,000 stay-over visitors and another 500,000-700,000 cruise visitors per year… let’s say 1,000,000 persons on average, so, yes, visitor spending is a big area of potential for us, though thinking only of ‘souvenirs’ is super-limited in scope, visitors shop for much more that could be locally made, but for now, let’s just look at $$$$$...consider the following:

What if each visitor to St. Lucia spends just EC$10 on buying a locally produced creative product; that equals, EC$10,000,000 PER YEAR in income that originates outside of St. Lucia and stays largely in St. Lucia and circulates in our economy – EC$10,000,000 in EXPORT SALES.

Now let’s be more realistic

We can easily expect every visitor on average to spend US$10 when they stop on our shores – that is US$10,000,000 or EC$26,700,000 in ‘export sales income’. Getting that figure out of visitors is easy: But I firmly believe we can get 2,3,5 times that from many of our visitors and higher even from a smaller number, so we can look at a sector that brings in US$15 – 25,000,000 easy.

Explain to me again why we are not rushing to develop this sector?

There are many challenges facing this sector – competition from cheap imports being THE most difficult for us right now – and that brings into focus, lack of workable incentives for the sector: the current fiscal incentives arrangements are too cumbersome and costly for the current micro-level at which this sector operates; lack of any facilities suitable (affordable and well-located) for shops that sell Authentic local products and / or work as artisan workshops;  turning a blind eye to the fraudulent practice of passing off imported goods as locally products  - ‘hematite’ necklaces, touted as made from volcanic stones from Soufriere when they’re really iron filings in resin made in China, blatantly obvious ‘Peruvian’ style woven products with St. Lucia and the Pitons nicely embroidered on them, Carvings from Guyana, Paintings from Dominican Republic and Haiti, Sarongs from Indonesia…the list goes on and on.

Despite all these challenges, it is undeniable that this sector has huge potential for income earning – and, there are many things that could be put in place without great investment, cost or expenditure, that would go a good way towards improving the climate for doing business. 

I’ll leave it there for this week, please read again next week and leave your comments, ask questions, get involved!